National Ad Campaign for Case Construction
April 1, 2008Rockford, IL — Case Construction Equipment (Racine,WI) has selected Cummings Group to develop and execute their 2008 national ad campaign. This new campaign covers the full line-up of Case equipment for both the general construction and landscape markets. Cummings Group developed an approach using customer testimonials to highlight key equipment features and benefits. This is a new tactic for Case, but the ad series maintains the essence and feel of the well-established Case brand. The Ads will be running in over 20 publications beginning in April 2008. Cummings has also created product-specific online ads for construction industry Web sites.
