Our Work

Our agency capabilities encompass all forms of communications, from the most "traditional" to the most "interactive", which itself is not a unique trait. What is though is the depth of market knowledge that allows Cummings Group to develop a strategically-based program tailored to fit your needs and opportunities.

We integrate our unique brand-building process with interactive online marketing techniques and a range of print communication tactics to find the best fit for any marketing situation you are facing. Add in strong media relations in a myriad of industries and you have a good synopsis of our talents. The purpose of CG is to assess your needs and listen to what you're trying to achieve, and then create the optimal marketing program based on that information.

We understand the importance of growing your distributor relationships, of supporting your sales force and monitoring your dealer networks, and about speaking to your customers with messages that relate directly to them. The key to B2B marketing is comprehending the types of business relationships that operate within this realm.

strategic	branding	interactive	print
Strategic Capabilities Integrated marketing programs Research and discovery Account planning Media analysis Tactical recommendations Interactive Capabilities Web sites / microsites Web applications Search & e-mail marketing Online metrics Site hosting Branding Capabilities Corporate branding Internal / external messaging Product introduction / launch BAP / identity development Print Capabilities Trade press advertising Literature / collateral Direct mailings Tradeshow materials / graphics POP / distributor support